Grow the business. Not just
the ad account.
channel ROAS.
headcount.
Hands-on paid media management, powered by a fully managed data foundation, business intelligence, and senior growth strategy.
Helping our clients generate nine figures in annual revenue, profitably.
The business has hit a wall, and no one can tell you why.
Nothing seems to move the number.
New creative. New campaign structures. New products. You've tried the obvious levers, and growth still won't come back the way it should.
Every dashboard tells a different story.
Meta says it's working. Shopify says it isn't. Finance has a third number. Deciding what's true becomes the job.
Every decision feels like a guess.
Rising costs, a softer market, a tougher auction — maybe. But without a clear read on what's actually driving the business, budgets, launches, and inventory bets are all educated guesses.
Our process
We build a holistic growth system that finds
the real constraints,
the overlooked opportunities,
the levers that drive growth.
Then we build a performance marketing strategy around your financial goals — and run it hands-on, every day, getting sharper with every iteration.
A complete growth function. One accountable team.
Paid media management
Hands-on ownership of paid social, paid search, connected TV, and other relevant channels. Every budget decision starts with the priorities of the business—not the preferences of the platform.
Data engineering & intelligence
A dedicated data warehouse for your business, built and managed by our team. MarginOS turns it into dashboards and an MCP connector for the AI tools your team already uses.
Growth & creative strategy
Forecasting, constraint diagnosis, product and category priorities, and the creative your account needs next—regardless of who produces it.
One source of truth for how the business grows.
Built for brands with
something real to build on.
If you’re just looking for someone to manage ads and send a weekly report, we’re probably not the right fit. And that’s okay.
Built on the brand side.
We built Margin Department to be the kind of partner we wanted when we were sitting inside the business.
Chance Riley
Founder & operator
Chance has managed nine-figure paid media investments over the last decade while helping brands generate more than $1B in revenue. He joined Cuts as a founding-team intern and led growth as the company reached nine figures, later led growth at Driveline Baseball, and now leads growth strategy, paid media, creative direction, and client partnerships at Margin Department.
Jason Cao
Co-founder & tech lead
Jason brings nearly a decade of analytics and data engineering experience across some of the most recognized names in consumer commerce. He leads the team that builds and manages each client’s data warehouse, MarginOS implementation, MCP connection, and business intelligence layer.
